Sunday 15 July 2012


What is your name, where were you born and where do you live now?
My name is Rituraj Verma, I was born in Mumbai, and now I am back here after many years.

Did you always want to be a writer? If not what did you want to be?
Its been suggested as a career several times, but I have never given it serious thought until recently.

What is the name of your latest book, and if you had to summarise it in less than 20 words what would you say?
The book is called “Love, Peace and Happiness: What more can you want?” It is a collection of nine connected stories with alternate endings on the web. Readers experience a subtle message as they choose endings as per their belief system. It’s a bit of a mind bender.

BLURB from Goodreads
Stories surround us. Stories about people like us who make difficult and often complex choices that sometimes astound us. You must have come across several people in your own life who closely resemble the characters in these stories. Maybe sometimes, you too have gone through trying moments in your life.

For instance, have you ever been bugged enough with your partner to want to leave? Have you ever had to choose between love and money? Have you ever had to compete with your partner? Have you ever felt that your family weighs you down when it comes to choosing your partner?

At times like these, haven’t you wished that things happened differently and that you could change how they ended?

Now you will control how the stories in this book end.

Each story centres on the life of an urban middle class character caught in a set of circumstances beyond the character’s control. A Hindu girl living in with a Muslim boy is suddenly in the glare of global media in a reality TV show, a divorced cynical man faces the prospect of committing himself to a prostitute, a highly talented small town girl must choose between life and death. All must resolve the conflicts within their beliefs.

Read the way the stories end in the book, but if you don’t agree with the ending, visit the website for alternate endings.

If you don’t like the way the stories end there either, write your own, and if your ending is selected, see it in print in the next print run with your name in the acknowledgement section. 

Who is your publisher? or do you self publish?
Leadstart is the publisher in India, who has a co-marketing deal with me, and the world wide digital and physical rights are still available. So the ebook is self published, but I am looking for a publisher in the USA or the UK for the physical copies.

What genre would you place your books into?
I call it Contemporary/ Literary Fiction or it could also fit into Contemporary Romance.

What made you decide to write that genre of book?
It evolved over a period of time. I noticed that children would surf the net to look for things they did not understand in text books. So I started to wonder how literature would change in the years to come. Then I read about the Zuckerberg principle, and decided that I would use a format where readers would choose how they would end conflict in the character’s lives. As they do that they engage with the writer and with the characters and they learn a little bit about themselves.

Where do you get your book plot ideas from?What/Who is your inspiration?
The characters and situations in the book are inspired by people I know. The stories are stories about People Like Us, but the difficult choices they make are determined by the reader. You can say that the book is Hemingway meets the movie ‘Inception.’

Do you gift books to readers to do reviews?
Yes, I do as a matter of fact. Anyone wanting to review the book can send me a mail at and I will send over a pdf or mobi file.

What do you think makes a book a really good/bestseller ?
I think a book has to connect with a large number of people to be a bestseller. It has to have a subtle message that is embodied either through the plot or through its characters, and that message has to leave an impression long enough for people to recommend the book to others.

Where can readers follow you?

On Myfanpage –

Your Blog details?

Your Web site?

Your Facebook page?www.facebook/rituraj.verma

Your Twitter details?@authorrituraj

And any other information you wish to supply?

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